With its massive growth (50 million tweets a day) and adoption, twitter is becoming a part of our lives. More and more people and companies are flocking to the bird website, chirping about what's happening in their world.
Twitter has adopted a lot of ideas that worked for Google and made its service easy to use for all kinds of users. The very concept of tweeting (and retweeting), simple user interface, mobile & SMS integration, the API and the geo-location features make Twitter an attractive offering to users. Add to this the tens of thousands of developers writing desktop, web and mobile applications around twitter, make it more and more ubiquitous in our lives.
Over the past year or so, a lot has been said about the real time search problem and how twitter provides a perfect solution to this. Millions of twitter users are generating sweet 140 characters of content at a time. Content that is both fresh and spammy. The latter can be corrected, but its the former which makes twitter chirp and valuable.
Google's ranking algorithms can't take this real time information into consideration so quickly and efficiently. The very algorithm that took Google to the pinnacle of search engines is now becoming a hindrance in providing real time search results. The factors that Google considers before throwing out results for a particular user query, cannot effectively categorize and manage the burst of information that twitter users provide every day. Google's launch of the Google Buzz and including tweets into its search results is an attempt to recover some lost ground in this area.
All that remains to be seen is how twitter as a business can survive and grow. Google's mission is to organize the world's information and make it universally accessible and useful. Its revenue comes from showing advertisements when this information is displayed.
Maybe search & ads can be an answer to Twitters search for revenues as well. But will this googling result in a chirping bird or a fail whale for twitter remains to be seen...